5 Rules for Driving Down Costs in a Customer-Focused Way

by Colin Shaw on October 8, 2020
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Colin Shaw5 Rules for Driving Down Costs in a Customer-Focused Way

How Well Do You Know What You Really Want?

by Colin Shaw on October 1, 2020
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Colin ShawHow Well Do You Know What You Really Want?

What is Customer Science? Is This the Next Wave of Change?

by Colin Shaw on September 24, 2020
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Colin ShawWhat is Customer Science? Is This the Next Wave of Change?

Aesthetics: Why This is A Vital Part of Your Experience

by Colin Shaw on September 17, 2020
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Colin ShawAesthetics: Why This is A Vital Part of Your Experience

Why We Think Things Are Good When They Are Bad

by Colin Shaw on September 10, 2020
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Colin ShawWhy We Think Things Are Good When They Are Bad

5 New Rules Guaranteed to Build Trust

by Colin Shaw on September 3, 2020
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Colin Shaw5 New Rules Guaranteed to Build Trust