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I fly a lot with Delta, so much so that I have three million loyalty points or SkyMiles with Delta. But I don’t use them. Delta ostensibly designed the SkyMiles system to generate customer loyalty. However, is Delta’s loyalty scheme working if I don’t redeem them?
One of our podcast listeners, Deborah, had the same question. She wants to know why and when she should implement a customer loyalty program for her company. I wanted to share that discussion we had here as well.
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