A lot of the deepest beliefs that people have come from stories. The story is what makes the idea believable and compelling. People relate to concepts more when they can associate them with an example of an anecdote. Therefore, telling stories is an integral part of your customer strategy. 

The Christmas holiday is built upon the story of Jesus’ birth. So, it’s not surprising that stories surround the whole holiday. From grumpy creatures who don’t like the noise their neighbors make to a single dad who accidentally kills Santa and then has to take his place, stories enrich the Christmas experience for many people. For example, I always watch A Christmas Carol, and I also force my family to watch it. After all, isn’t forcing your family to do things they don’t want to do the spirit of the season?

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