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Why Case Studies are Overrated and a Waste of Time

Why Case Studies are Overrated and a Waste of Time

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I have a great stat from a case study that always impresses people:

Over three years,  Maersk Line improved their Net Promoter Score* by 40 points over 36 months, leading to a ten percent rise in shipping volumes.

Even more impressive is that Maersk achieved this in the context of a worldwide shipping decline.

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