Why Do Customers Focus on seemingly Unimportant Things?

by podcast on February 10, 2018

Colin Shaw and Professor Ryan Hamilton discuss why customers often focus on seemingly unimportant things and how these thing can in fact be the most important. Classic research from the University of Chicago shows that customers tend to focus on product details or attributes that have nothing to do with the true value, but have a great deal of influence on customer perception and experience.

 


podcastWhy Do Customers Focus on seemingly Unimportant Things?