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HOW TO LEVERAGE QUALITATIVE EMPLOYEE AND CUSTOMER LINKAGE INSIGHT
Speakers
In planning to design, or redesign employee or customer experiences, organizations can leverage targeted qualitative discovery research to support program development. by identifying patterns of thought, motivation, and behavior.
At their most actionable, this type of insight generation enables an enterprise to connect with target audiences and generate feedback that identifies not only what people do, but why they do it.
Join us for this informative webinar to learn how to apply in-depth qualitative discovery research to help guide CX and EX design initiatives:
You will learn:
- To identify via VOC and VOE, in detail, employee and customer behavioral drivers
- By directly debriefing key stakeholders, help the enterprise formulate both employee and customer experience initiatives
- To help assess where, and why, employees agree/disagree with customers regarding CX and value delivery
- To identify patterns which, through targeted EX and CX quantitative research will become customer-centricity improvement priorities
