Customer satisfaction is the bedrock of profitability, hence why it is every employees’ job to maximise recommendations, particularly through “Word of Mouth” social media sites such as TripAdvisor.
For many years, the Royal Yacht Britannia has recognised that Customer Service is only the final action in what has to be a much more strategic focus on the whole Customer Experience. This approach has resulted in Britannia achieving a Quality Assurance score of 96%, and in June TripAdvisor named them as the UK’s No.1 Attraction 2014.
Having this customer orientated culture engrained in your business’ DNA takes a never ending passion for continuous improvement and a no excuses mentality, but every journey has its challenges, especially when it comes to how people spend their time and money.
Who better to tell us about how to become the UK’s No.1 Attraction than Britannia’s Chief Executive, Bob Downie.
In this webinar we will look at:
- How customer satisfaction drives profitability
- Why continuous improvement is a loyalty dividend you pay forward
- How success is the aggregation of marginal gains
- Why value for time is every bit as important as value for money
Join us on Thursday, October 30th 2014, as Bob discusses the steps he and the team at the Royal Yacht Britannia took to become TripAdvisor’s No.1 UK Attraction.
Interested, but can’t attend? Register anyway and we’ll send you the recording.
Registration Web Link:
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