The ubiquity of brands is undeniable. With the constant exposure to them, we all feel like we know what a brand is. However, when we are asked to explain it, we often fumble. In fact, it is remarkable just how different our answers are. It seems as if no one really knows what a brand is at all.
Branding is imperative to having an outstanding Customer Experience. The relationship between your brand and the outcome of your experience, at least in the customer’s eye, has deep roots in customer loyalty as well.