Customer Experience Podcast

Sales and Customer Experience—two critical functions that should work together, but too often operate at odds. This week, Colin and Ryan explore how traditional sales tactics can undermine long-term loyalty and create organisational silos. They share personal stories (including Colin’s car-buying nightmare) and practical advice for aligning sales with your desired customer experience. If you want to sell AND build trust, this episode is for you.

Best Quote of the Episode:
“If you can’t proudly stand behind the experience you’re creating, you’ve got a problem.” — Colin Shaw

Key Takeaways:

✅ Traditional closing techniques can damage trust, even when they maybe effective
✅ Sales incentives often conflict with customer experience goals
✅ Leadership must deliberately define the experience they want to deliver
✅ Culture matters: a sales-first mentality breeds silos and resentment
✅ Aligning sales and CX is essential for long-term success, not just short-term gains

👉 Got a business challenge you’d like us to tackle? Visit www.BeyondPhilosophy.com/pickle and tell us about it!

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