What Customers say and what Customers do are very different!
Too many people fail to prioritize their changes effectively and this results in the failure of their actions and them not achieving a meaningful impact. However, when done properly it can have a dramatic effect on business. For example, one client improved their Net Promoter Score® by 40 points in 30 months which led to a 10% rise in volumes.
It is critical to understand what Customers really want, not just what they say they want. This can only be achieved by undertaking specialized research which we call the Emotional Signature. This uses advanced statistics to define the answer. The Emotional Signature discovers the hidden drivers of value and enables you to prioritize the areas that have the most significant effect on value first.
Watch this short video on how to prioritize your actions