Emotional Signature

Discover what drives most Value for you $$$

Discover your ‘Hidden’ Experience.

Our research shows that all organizations have an Emotional Signature , which is a level of emotional engagement or relationship with their customers. We can also  discover the hidden experience. for example Disney know when they ask their customers what they would like to eat at a theme park that customers tell them they have like a salad however Disney know that people don’t eat salads at theme parks by 8 hot dogs and hamburgers. Therefore there is a big difference between what customers Say and What customers do. This research new show that difference.  watch this show video for further explanation.

How to discover what drives $$$ for you

The Emotional Signature® will help you answer all of these questions (and more):

Emotional insights will take center stage. The idea that happy customers are more likely to remain loyal, try new products and services, and spread good news about their experiences has started to catch on. Over the past several months, we’ve seen a rise in the number of companies pondering the connection between enjoyment and metrics like satisfaction and Net Promoter Score (NPS). In fact, one global company statistically demonstrated that several emotional factors trump NPS in predicting customer loyalty, effectively dethroning “would you recommend?” as the ultimate question.
As firms start to emphasize customer emotion in 2013, we expect to see more vendors developing offerings like Beyond Philosophy’s Emotional Signature, which examines the rational, subconscious, and emotional elements of an experience.

Our research discovered there are 20 emotions that drive and destroy value in a customer experience and can statistically prove by how much.

The emotions we discovered are displayed in the Hierarchy of Emotional Value

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Beyond PhilosophyEmotional Signature