What people have said about the book:
“Shaw & Hamilton hit the nail on the head and then hand you the hammer. They show how to move your Customer Experience to the next level using what they know about the Intuitive Customer.”
Terry Cain, Vice President Global Customer Engagement, Avnet Inc.
“This is a great book. Shaw and Hamilton have taken on the complicated subject of behavioral economics and translated it seamlessly into an important practical guide for Customer Experience management.”
Uma Karmarkar, Assistant Professor of Business Administration, Harvard Business School
“Ever wonder why Customers do what they do? This book will tell you, but it goes one stage further and tells you how to take your Customer Experience to the next level.”
Dann Allen, Vice President, Retail Banking Group Customer Experience, Bank of the West
“Just as you thought you had done all you can to improve your customer experience, Shaw and Hamilton show us the path for taking your organization to the next level of customer experience with the Intuitive Customer.”
Howard Zonder, SVP, Marketing and Audience Development, UBM
“When we were looking to move our Customer Experience to the next level we engaged Colin and the team at Beyond Philosophy. Why? Because they are Thought Leaders in Customer Experience and this book reinforces why.”
Diane Lantz-Rickard. Global Brand Marketing Manager, Caterpillar Inc.
“This book chronicles how behavioral economics meets Customer Experience in an entertaining and accessible way. It reinforces my belief on why this combination is such a powerful concept to move people to the next level of customer experience.”
Steve Hurst, Editorial Director, Engage Business Media
“The Intuitive Customer has been the missing link for building loyal Customers. It’s a must-read for marketers looking to understand customer behaviour in the ‘new world’ of customer experience.”
Trudi Ford-Hutchinson, Senior Customer Propositions Manager, Avios