It’s time for an update. A few years ago, we went over some of the essential questions for your clients. However, in reviewing that content, I realized I was in sore need of an update. Therefore, we will discuss the seven key strategic questions updated for the new year.

Before we get started, you should know that typically, people don’t know the answer when I ask these questions, which is why I ask them. Or should I call them provocations? The idea is to get people thinking about things they had never considered before and help them reframe their experience through the lens of the customer rather than operations.
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