One of our podcast listeners Vijay Patel has a pickle, and many of you probably have the same one. Patel’s company isn’t getting the sales they need, and Patel asked us how we can tell if they are focused on the right segments. Today, we are discussing customer segmentation and whether your organization is doing it right.

Before we get into that, let me share an example of a segmentation that works. The airport in Atlanta separates travelers into business and leisure. Essentially, the airport is separating the experienced passengers at security from those who need a bit more time.
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