Alan Flower is in a pickle, and he came to us for help on a recent podcast. Flower asks, “How can I increase prices and not lose customers?” Since I figure with rising supplier and material goods costs, not to mention energy costs increases, many of you are facing the same issue, I thought we could also discuss it here.

I’ve had many conversations with our clients and heard many TV interviews where people say we need to increase prices, but we can’t raise them that much because if we do, we’re going to lose customers. This pickle is a difficult one when we live in times of inflation. Sometimes you have to increase your prices to keep any margin at all. Your customers probably are facing similar decisions in their line of work, too.
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