Several readers and listeners of the podcast have reached out to me recently, asking for advice on how to start a consultancy. After over two decades with my global Customer Experience consultancy, it occurred to me that I have a lot of advice on the topic, which I boiled down into the 10 rules for building a successful consultancy.

So, let’s look at the rules first and then dive deeper into what I mean by them.

10 Rules for Building a Successful Consultancy

  1. Be brave and be committed.
  2. Have the right mindset.
  3. Prepare for hard work.
  4. Understand and complement your weaknesses.
  5. Make some long-term decisions and long-term bets.
  6. Have an original thought.
  7. Provide value to your customers or your audience.
  8. Remember, cash is king.
  9. Experiment and adapt.
  10.  Be focused.

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