We have been remiss. In the past five years, we have talked about the Cleveland Browns, a struggling team in the NFL, several times but we haven’t discussed customer engagement once. I became aware of this deficit after receiving an email from Vijay, one of my podcast listeners, asking me what we had on it. So, to remedy that, today we will focus on what customer engagement is and what you can do to promote more of it in your experiences.
The funny thing is that even after having over twenty years of experience in customer experience, I don’t have an excellent definition of customer engagement. Now, obviously, the words have an implied definition. However, I wanted a streamlined and straightforward definition. So, I did what everyone does today when they need to find information; I Googled it. Not surprisingly, I found a couple of good ones.
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Google Play