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How to Make the Time Your Customers Wait Seem Fair

How to Make the Time Your Customers Wait Seem Fair

Sometimes your customers have to wait. You would rather that wasn’t necessary, but it is reality. So, rather than ignoring this fact, I wanted to discuss how you can make waiting less terrible for your customers.

Waiting is not ideal. But given that customers are waiting, what strategies can you deploy to make that waiting feel less terrible?

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