I was at a drugstore standing before the vitamin shelves the other day. There are hundreds of bloody vitamin options. It got me thinking about how these various vitamin companies differentiate themselves and how that applies to non-vitamin-providing organizations, too.
(To be fair, one vitamin bottle caught my attention. In large text, it read “Chillax.” But I will get back to that in a minute.)
Vitamin companies are not the only ones that struggle to differentiate themselves. One of our podcast listeners wrote in with a business pickle, asking how to differentiate their offering and experience from the competition. So, I thought we would talk about this here, too, because many of you probably are wondering the same thing. ]
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