I want to let you into a little secret. I’ve learned to ask customers a question over the years. Ready to know what it is?
Has anything changed since the last time I spoke to you?
This question is a good one. Customers change their minds on many occasions. If you think they are still where they were two weeks ago, when you last spoke, you might be surprised that things have changed. But you won’t be surprised if you ask the question.
Today, we will discuss why customers change their minds and what you can do about it.
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