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Is this the future for Customer research teams in 2024 and beyond?

Is this the future for Customer research teams in 2024 and beyond?

 

I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence of AI keenly is customer market research. I thought we could discuss this here today since it likely affects many of you readers, too.

A recent article by Qualtrics, “AI Will Reinvent the Market Research Industry,” had a couple of stats I wanted to share with you today, which include:

  • 83% of researchers see AI as an industry opportunity, and 7% see it as a threat.
  • 26% say AI will create more market research jobs than there are today, 35% believe it will reduce the overall number, and 39% don’t believe it will change the overall job market.

To summarize, most people think AI will be a great enhancement to the market research industry, and no one group has a majority opinion on what that means for customer insight or market research jobs.

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