A listener, Irene Beard, is starting her own company. She’s always believed in a strong brand, but how can she plan what people take away from her brand? Since we discussed this on a recent podcast, and I thought many of you might have the same problem, I thought I would also share our insight on this topic here.
Before we get into that, I thought I would mention that Beard contacted us as part of our “I’m in a pickle!” feature, where listeners write or call us regarding a business problem they want our advice to solve. If you have a topic you would like to discuss with us, don’t hesitate to get in touch with us here.
The excellent news for Irene is that she is already on the right path. She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy.
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