I’m obsessed with AI at the moment. Luckily, the rest of the world seems to be, also. One area that will feel the influence of AI keenly is customer market research. I thought we could discuss this here today since it likely affects many of you readers, too.
A recent article by Qualtrics, “AI Will Reinvent the Market Research Industry,” had a couple of stats I wanted to share with you today, which include:
- 83% of researchers see AI as an industry opportunity, and 7% see it as a threat.
- 26% say AI will create more market research jobs than there are today, 35% believe it will reduce the overall number, and 39% don’t believe it will change the overall job market.
To summarize, most people think AI will be a great enhancement to the market research industry, and no one group has a majority opinion on what that means for customer insight or market research jobs.
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