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One of our podcast listeners stumped me a bit with a recent question. Sonia Montella asked for a detailed explanation of customer loyalty and why we need it. I decided that such a good question deserved a good answer or, at least, the best possible answer I had. Since I figured some of you might have the same question, I also wanted to share that discussion in the newsletter.
I have a few things from a psychological perspective that make up loyalty. However, before we get into those, let’s contextualize this.
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