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How to Tap into Your Customers’ Hidden Motivations To Gain True Success

How to Tap into Your Customers’ Hidden Motivations To Gain True Success

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One of the things I talk about a lot with clients is customer emotions. The reason I do is because over half of any experience is highly influenced by customer emotions, which, among other things, motivate customers to act. The funny thing is that sometimes that motivation is hidden, even from the customer. It’s our job to determine what it is.

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