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Customer research is an essential part of managing their experiences to foster customer loyalty. However, many firms look at customer research as a one-and-done project. Worse, they often don’t know what to ask to find out what they want to know. Today, we look at what is essential to do with your research, and how to do it, and in this article created in partnership with YouGov, the importance of getting results as fast as possible.
Our readers enjoy $ 500 off their first YouGov survey. Click here www.yougov.com/icp
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