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Once upon a time…
These four words are the unmistakable beginning of a story, and if there is one thing we humans love, it’s stories. We love them in our news, in our dinner conversations, and even in our commercials. Storytelling is an essential part of communication with customers, too. Today, we examine why storytelling is a powerful tool in a marketer’s toolbox.
Our love of stories has to do with attention and memory. Narratives draw us in and interest us in what happens next. By contrast, stats, facts, and figures may or may not interest you.
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