Customer Experience Blog | Beyond Philosophy

Small Things That Have a Dramatic Impact on Your Customer’s Experience

by Colin Shaw on October 22, 2020

Oscar Wilde’s famous quip shapes my marketing philosophy, “There is only one thing worse than being talked about, and that is not being talked about.” One of the reasons the brilliant quote rings true is because of the concept of Priming. When you bring attention to things, it influences how people act upon them. Priming activates some part of our mind, and that’s enough to produce this response out of us.

Colin ShawSmall Things That Have a Dramatic Impact on Your Customer’s Experience10.22.2020

Getting Inside the Customer’s Mind

by Colin Shaw on October 15, 2020

Customer Experience, like everything else in the world, is changing. What customers want and what they do is changing, too. As we prepare for the next generation and level of putting the customer at the center of everything we do for a Post Pandemic world, we should remember that the critical part to achieving what we want (aka, customer-driven growth) is getting inside the customer’s mind.

Colin ShawGetting Inside the Customer’s Mind10.15.2020

5 Rules for Driving Down Costs in a Customer-Focused Way

by Colin Shaw on October 8, 2020

You might have noticed that the global pandemic isn’t doing much for your bottom line. You might also be wondering how you can reduce costs to save your assets—even when the economy is robust and healthy. Today, we offer you the five rules of reducing costs to help you make it through what we will likely call the COVID-19 Recession.

Colin Shaw5 Rules for Driving Down Costs in a Customer-Focused Way10.08.2020

How Well Do You Know What You Really Want?

by Colin Shaw on October 1, 2020

When we try to forecast our preferences going forward, we often get it wrong. It’s a bias we all share called Naïve Diversification Bias. It happens a lot when we are making decisions now about some form of future consumption, and it can lead to feelings of dissatisfaction with our purchases.

Colin ShawHow Well Do You Know What You Really Want?10.01.2020

What is Customer Science? Is This the Next Wave of Change?

by Colin Shaw on September 24, 2020

So, what is Customer Science? Like any embryonic change, Customer Science is evolving and emerging, like Customer Experience did over the years. In my view, Customer Science is the fusion between technology (mainly AI), behavioral science, and data. These individual parts are not new, but their integration under one concept is— and it can make a massive difference in customer-driven growth.

Colin ShawWhat is Customer Science? Is This the Next Wave of Change?09.24.2020

Aesthetics: Why This is A Vital Part of Your Experience

by Colin Shaw on September 17, 2020

Do you still have the box your phone came in? Chances are if you own an iPhone, you probably do. It turns out, we like the look of Apple products’ boxes so much, many of us can’t bear to throw them out. It turns out that the use of color and package design, among other aesthetic elements, affects customer behavior more than you might think.

Colin ShawAesthetics: Why This is A Vital Part of Your Experience09.17.2020

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