Apple has an excellent experience. We could all learn a lot from how they approach business as usual to facilitate customer-driven growth.

Why do I like Apple’s experience? Before I answer, I should have my guitar.

I am just kidding. No one wants that.

What we do want is to know how to facilitate customer-driven growth. Apple is an excellent example of how to do this. In a recent podcast, we outlined some things happening every day in Apple’s experience, where you can see Behavioral Economics and psychology playing out in the real world. Here’s what we found: read more…