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Decoding Surge Pricing: Will Customers Embrace or Reject It?

Decoding Surge Pricing: Will Customers Embrace or Reject It?

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Surge pricing is a form of dynamic pricing. However, sometimes customers don’t see it this way. Depending on your perspective, surge pricing can feel like price discrimination.

Surge Pricing takes advantage of peak demand. When demand spikes, the company raises prices to either quiet it or increase supply. From a rational economic standpoint, this strategy is great. However, from a consumer’s perspective, it is not so great.

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