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How Risk Massively Impacts Customers’ Buying Decisions and What You Need to Do A Master Class: Unlocking The Psychology of Customer Experience

How Risk Massively Impacts Customers’ Buying Decisions and What You Need to Do A Master Class: Unlocking The Psychology of Customer Experience

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This episode is the sixth of eight master classes, showing that one event never affects customer behavior. Multiple events can occur at any one time.

Today’s master class discusses understanding risks and how we, as human beings, deal with those risks. How people perceive risks and determine probability is an essential part of judgment and decision-making. Research has identified some important biases in this process.

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