A few years ago, when speaking in Singapore, I asked my audience questions during my presentation, like I always do. To my surprise, nobody answered, and the presentation suffered for it. Later I learned that in Asia, standing up and answering a question in front of 100 people during a presentation was, from a cultural perspective, was considered rude. Now, I adapt my presentations based on where I am speaking.

It occurred to me that perhaps some of you have had something similar to your Customer Experiences in a different culture. Today, we will discuss how you can design a country’s culture into your global experience.

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