Behavioral Science is a growing field in business. It applies to everything and everything we do. We hosted two interesting guests on a recent podcast that might have one of the most important new business jobs today. Today, we will take a closer look at what they do and what they wish everyone understood about behavioral economics in business today.

 Anne Wilson, Ph.D., is a behavioral scientist who received her doctorate in Behavioral Science and marketing at Harvard Business School. She now works in behavioral finance. Lauren Cheatham, Ph.D., received her doctorate in marketing and behavioral science at Stanford University, taught at the University of Hawaii, and worked at Apple as a data scientist. Now Cheatham works at a large tech firm. Wilson and Cheatham’s goal is to apply behavioral science to guide decision making, whether that’s clients, advisors, or people within our company.

It is exciting that both behavioral scientists are employed in large organizations that value their skills. I find that encouraging. I asked both of our guests to explain their job description. In other words, why did those firms hire a behavioral scientist?

read more…