[vc_row][vc_column width=”1/1″][vc_column_text]Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

Before we get into the rules, it’s essential to know what you’re aiming at and why.

We started a recent podcast by explaining that 50 percent of an experience outcome is about how a customer feels. However, most customers find it difficult to articulate that. Typically, they say they want a lower price or more features or whatever it might be. They don’t say, “I want you to make me feel valued.” Nonetheless, we know through all the research that we’ve done over the years is that those things drive value.
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