What do the European Super League failure, vaccine passports, and businesses trying to dodge taking political sides have in common. They are all part of three news stories that, believe it or not, give you insight into improving your Customer Experience.

There are many news stories that don’t seem to be about Customer Experience, but, upon second glance, really are. Each of these stories highlights some of the consequences of not being deliberate enough about the details of your Customer Experience. We discussed these stories in a recent podcast, starting with the European Super League.

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