Apple launched its Air Tags to help you find your lost items, like your keys or briefcase. Although I have other manufacturer’s versions of these products, I know that the Air Tags will be the best yet, and I can’t wait to get hold of them. My expectations and anticipation are because of the Halo Effect, and, just like mine did for Apple, it influences people’s impression of you. 

The Halo Effect is a psychological phenomenon where people form a general impression about some person or thing. In this case, the Halo Effect is positive and is behind my predisposition that Apple’s new product will be great. However, Halo Effects can also be harmful, leading people to align their bad opinion of your Customer Experience with their general disapproval of everything you do now and in the future. 

The Halo Effect is widespread and happens all the time everywhere and not just for brands. Sometimes we have Halo Effects for sports teams or even things in general, like attractive people. For example, my favorite team, the Luton Town Football Club, have a Halo Effect for me that is positive, so the things they do I view as positive also. 

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