Loyalty is one of the most overused phrases in business today. To most companies, it invariably means “customers give us all their money.” But that is not what loyalty is. So, today we’re going to talk about the five rules that will build customer loyalty. Or you can listen to the latest episode of my podcast here.

Before we get into the rules, let’s talk about what loyalty is. Start by considering who you are loyal to, which is probably your friends and family. Now, if I were to offer you new friends that are much less expensive than yours and a family that is far more efficient than the one you have, would you trade? Unless you are a terrible person or you have horrible friends and family, my guess is you would say no. That’s because loyalty goes beyond things like price and efficiency. It’s emotional. No amount of time or money savings are worth it to you.

That’s what loyalty is. Having that kind of bond with your customers is fantastic for your business. Building it, however, takes work, and here are five rules to guide your efforts.

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