You have probably heard the term “Influencer” applied to social media stars with significant followings. An influencer gets people to buy things by promoting them on their platforms to their followers. As a marketer, using an influencer might be a way to promote your product or services. Understanding the science behind how influence works psychologically might help you be successful at it.

Social media and online platforms have widened which sources we can use to find influencers, too, and often on a narrow topic. For example, I am officially an “Influencer” on LinkedIn. Back in 2002, I founded my global Customer Experience consultancy, Beyond Philosophy, I fancied myself an influencer on Customer Experience, and I was. The problem was nobody knew what a Customer Experience was back then. Now, twenty years later, I have hundreds of thousands of followers, and I provide content to them related to my area of expertise.

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