In the late 1970s, we had a 25 percent inflation rate. It was astronomical. Lately, in some of my experiences as a consumer, I feel a sense of Deja vu. Inflation is everywhere, from the gas pump to groceries to cars and real estate.

Inflation is also problematic for businesses. It is frustrating as a brand trying to control an image with customers while feeling pressure to raise prices and cut costs.

This situation is precisely what happened to one of our listeners, Stephanie, who wrote in with a Business Pickle, which is where our podcast listeners ask for our help with a business problem. Stephanie wrote to us to ask about what to do about a price increase regarding their Customer Experience. Since Stephanie is hardly alone in this problem, I thought I would share it here.

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