We are in a bit of a subscription economy. You can subscribe to almost anything, anytime, anywhere. So today, I want to talk about the subscription economy, why it is so popular with customers, and the organizations that offer them. 

We discussed this idea of subscriptions on a recent podcast. I got interested in it because it involves my favorite company: Apple. Last year, Apple increased its subscription service, and its services revenue went up 24 percent. Apple’s services segment is up to $19.5 billion (which probably is loose change for Apple), so it’s no wonder that they’re turning their attention to subscription services. In addition, there is talk that Apple will soon launch subscription services for their iPhones. read more…