It annoys me when I ask clients what their customers say, and they tell me what they learned in a survey seven years ago! That’s too bloody long to go between customer research projects. The world has changed enormously in the past two years, let alone the past seven. Customer research should be a priority every year.

So, today I am covering the 5 Rules for Effective Customer Research That Make a Difference. Our guest is Sam Killip, a lawyer and Director of Customer Research from Attest, a consumer research platform. Attest strives to help organizations understand customers, and Killip says the online consumer platform taps into hundreds of thousands of consumers around the globe. On a practical level, Killip says their clients survey consumers to understand consumers’ views and what they’re doing, thinking, and feeling to feed into their customer strategy.

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