The Big Miss: How Organizations Overlook the Value of Emotions
We all had different ways of coping with the lockdown. Some started knitting or scrapbooking. Some of you binge-watched all of Netflix. Some of you read books. One of the things we did on the Beyond Philosophy team was look at data. What we discovered became a book, and we had the author on as a guest in a recent podcast. So I thought I would share what he said here with you.
The data came from our Emotional Signature product, which is research that measures the emotional engagement you have with your customers. However, we’ve collected quite a database over the years with many projects. Zhecho Dobrev, Senior Consultant at Beyond Philosophy for 13 years, Customer Experience and Behavior Science Consultant and Trainer, and, now, Author of The Big Miss: How Organizations Overlook the Value of Emotions, digested all that data and wrote a book about it. You can follow Zhecho on Twitter here.
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