This newsletter issue is the second of a series based on a podcast we did with Beyond Philosophy’s own Zhecho Dobrev (@ZhechoDobrev), author of The Big Miss: How Organizations Overlook the Value of Emotions. We talked with him before on our podcast a month ago about how emotions drive customer behavior. This week, we dive a little deeper into this concept and explore how emotions affect the insights we get from Customer Science.

Customer Science is a relatively new development in the area of customer strategy. It combines data, behavioral science, and artificial intelligence (AI) to gain insight into customer behavior and predicts what they will do next.
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