Sign up for our "Why Customers Buy" newsletter and discover how Customers really make decisions. Name* First Last Email* Enter Email Confirm Email Captcha Recent Blog Posts The Surprising Power of Ideas That Don’t Make Sense: Part 2 by Colin Shaw The Surprising Power of Ideas That Don’t Make Sense: Part 1 by Colin Shaw
View full search result...

To complete your registration we will send you a verification mail. If you don’t receive an email please check your spam folder. In case of issues please contact us at contact@beyondphilosophy.com or tech-support@beyondphilosophy.com Recent Blog Posts The Surprising Power of Ideas That Don’t Make Sense: Part 2 by Colin Shaw The Surprising Power of Ideas
View full search result...

In our last issue of Why Customers Buy, we discussed how doing things differently than your competition could be the most reliable path to success for your brand. Today, we are going to discuss in more detail why this works and what you can do to implement these surprising ideas that don’t make sense to

View full search result...

How you present information often influences your audience to perceive it differently. In marketing, sometimes how you present the facts takes advantage of the information in a way that shouldn’t matter when you think about it rationally. Nonetheless, it does, and done right can yield positive customer-driven growth. We discussed Framing Effects in a recent

View full search result...

Many companies seeking to improve their Customer Experience (CX) understand the importance of putting the customer at the center of everything they do. Doing it, however, flummoxes them. Not all companies have this problem though. Those that have excellent experiences, the kind that makes their brand name a household one, demonstrate actual customer-centricity in their

View full search result...

beyondphilosophy.com Privacy Policy This privacy policy has been compiled to better serve those who are concerned with how their 'Personally Identifiable Information' (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate
View full search result...