Customer Experience Podcast

Why do we actively seek out content that makes us angry? In this episode, Colin Shaw and Professor Ryan Hamilton explore the idea of consuming anger as an emotional experience. From doomscrolling and rage-bait headlines to viral customer complaints and outrage-driven media, they unpack why anger is such a powerful, bonding, and profitable emotion — and what this means for Customer Experience.

Best Quote from the Episode

“Sometimes people don’t just experience anger — they actively consume it, because it makes them feel alive.”

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