I hate my cable providers. That’s right, providers is plural. I have two different providers, one in the UK and one in Florida, and they both provide poor experiences. In many ways, I see cable companies as the perfect example of what not to do with your Customer Experience.
This Episode of The Intuitive Customer takes a look at all the ways cable companies provide experiences that do not promote customer-driven growth. Moreover, we share the ways that these experiences promote customer behavior that demonstrate principles studied in Behavioral Economics. Perhaps most importantly, we explore how you can avoid making the same mistakes in your organization.