Have you considered the extent to which emotions are involved in customer decision-making?
Tuesday, 18th August 2015
- 8:00 AM – 9:00 AM PDT
- 11:00 AM – 12:00 PM EDT
- 4:00 PM – 5:00 PM BST
- 5:00 PM – 6:00 PM CEST
Have you considered the extent to which emotions are involved in customer decision-making? According to research by neuroscientist Antonio Damasio, emotions are intrinsically linked to decisions we make every day and without those we can’t even make a decision on simple things like where to sit and what to eat. We believe how a Customer feels about a Customer Experience influences over 50% of the Customers’ perceptions of the experience.
If emotions are important for business, then which ones? And how do we understand what emotions our customers feel at different stages and which of those are really important to focus on? We will look to answer these and other questions during our webinar as we’ve spent over two years to find which emotions drive the most value and have over 20 000 customer interviews on emotions.
- The role of emotions in decision making
- The emotions that affect value for businesses
- How to find our customer’s emotional profile
- How to find and map the emotions that drive value for your business
Interested, but can’t attend? Register anyway and we’ll send you the recording.
If you have any questions or requests related to this topic please feel free to contact us.