No preamble has been set for this webinar.

In 2002 Colin Shaw laid the foundations for an entire industry with his book “Building Great Customer Experiences”. Today, Colin launches his 5th book, which again pushes the boundaries of CX understanding. Focussing on the importance of creating a deliberate emotional & psychological experience and managing this to send the right signals to meet Customer’s expectations is vital. But how do you do that? What are the case studies?

Join Colin Shaw as he explains in detail during the webinar, what it takes to evoke the best emotions from your Customer Experience and the vital role of the conscious and subconscious experience with real-world examples – which will include the good and some bad practices!

Webinar Offer

To compliment this webinar, Colin Shaw’s new eBook launching in January 2015, “Unlocking the Hidden Customer Experience: Short Stories of Remarkable Practices that Ensure Success”, is designed to help organizations take their Customer Experience to the next level.

In other words, Shaw takes his readers “beyond the philosophy” and into the action of designing and implementing world-class Customer Experiences.

By registering for this event today, you will receive a discount code entitling you to 50% off the eBook

$9.99 – $4.99

• Why the emotional customer experience is vital to organizations with example good and bad examples
• The power of the conscious and subconscious customer experience
• How to go about designing these into your customer experience
• Get the opportunity to ask Colin Shaw direct questions about Building Great Customer Experiences™

Register here  to join us on Thursday, January 29th 2015, as we discuss how to unlock the hidden Customer Experience.

Interested, but can’t attend? Register anyway and we’ll send you the recording.