No preamble has been set for this webinar.
Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won’t make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist’s work? People are irrational. Who are your customers? Irrational people. Therefore why then do organizations design rational experiences?
Emotions comprise more than half the typical customer experience. With the immediacy of information and social media, you must embrace that irrationality and use it to your advantage by building a deliberate experience. Join international bestselling customer experience author Colin Shaw as he repeats the critically acclaimed speech he delivered at this year’s South by South West (SXSW) event in Austin, Texas. Colin will present psychological research that reveals examples of irrationality, the mistakes organizations are making today, and how you can embrace irrationality and how to build an emotionally engaging experiences.
You will learn:
- Why Customer are irrational and what to do about it
- What the subconscious experience is like and how to manage it
- How to design emotions engaging experience
- The massive effect of the subconscious experience
No registration details have been set for this webinar.