CUSTOMER EXPERIENCE SECRETS REVEALED: THE 7 KEY STRATEGIC QUESTIONS CRITICAL FOR A SUCCESSFUL CX
Since 2002 we have been developing Seven Key Strategic Questions that we believe you need to answer to ensure the success of your program.
These are the questions.
Seven Key Strategic Questions:
- What is the Customer Experience you are trying to deliver?
- What are the emotions you are trying to evoke?
- What do Customers really want and what drives & destroys value?
- What is your subconscious experience?
- How well do you embrace Customer irrationality?
- Is your Customer Experience deliberate?
- How Customer centric is your organization?
We recommend that you watch this short video where we explain these questions and their importance in more depth.