Michael Lowenstein

Thought Leadership Principal

Michael Lowenstein provides strategic consulting, research design and in-depth, leading-edge analysis that helps clients deliver outstanding business results through deeper customer experience, communication, relationship, employee and brand equity insights.

A visionary marketing, brand, customer experience, and communication research and consulting executive with over 35 years of professional experience, Michael has credentials as a strategic and innovative research consultant in many b2b and b2c product and service industries.

Most recently, Michael served as Executive Vice President of Market Probe, a global strategic brand, customer, and employee research and consulting organization. At Market Probe, he was responsible for both developing and operationalizing customer advocacy behavior research programs for an array of clients around the world. Prior to joining Market Probe, Michael was Senior Vice President and Senior Consultant, Stakeholder Relationship Consulting, with Harris Interactive, and Senior Vice President, North America Operations, Customer Management Center of Excellence, at GfK.

A compelling speaker, Michael is also a strategic customer lifecycle workshop developer and facilitator, and he has presented at professional, industry, and corporate conferences and webinars, and for major organizations and universities, across the U.S. and in over 35 foreign countries. Michael has authored several highly-regarded stakeholder and enterprise management books. In addition, he has written over 150 customer-related white papers, journal articles and columns, with material appearing in offline and online publications in EMEA, North America, APJ, Africa, and South America. He is a featured blogger for several major international customer experience portals. His most recent book, The Customer Advocate and The Customer Saboteur, was published by ASQ Press in 2011, and is now in its second worldwide printing.

Michael holds a bachelor of science in economics degree from Villanova University, an MBA in marketing and organizational effectiveness from the University of Pittsburgh, and his doctorate is in strategic program design and management from Skema Business School in France. He also holds a Certified Management Consultant (CMC) professional designation, awarded by Institute of Management Consultants, USA.

Areas of Expertise

Customer Experience, Customer Behavior, Customer Measurement, Segmentation, Consumer Psychology, Training, Market Research, Analytics, Management Consultancy, Understanding Emotions, Brand (Positioning and Metrics), Customer Insights, Marketing Strategy, Online Experience

Voice of the Customer, Customer-Centric Culture, Employee Engagement/Ambassadorship, Customer Advocacy, Stakeholder Behavior Modeling, Word-of-Mouth Impact, Customer-Brand Bonding, Customer Life Cycle

Colin ShawMichael Lowenstein