How can I innovate my experience?
Identifying the hidden needs, the untold truths and the underlying the real reason people buy.
Many organizations continue to invest in improving their customer experience but find it increasingly difficult to move the Net Promoter Score® dial. They continue to lose customers and revenue. A more innovative approach needs to be taken. New ideas are required to move the experience to the next level. Our ‘Customer Value Accelerator’ is outward, not inward looking. It looks towards the market and competition. It looks at potential customers and the competition, not just existing customers. It turns customer verbatims into needs that can be measured and prioritized for the creation of new customer value. It identifies customer groups with different important needs providing opportunities for targeting and more personalised experience design.
We have a new innovation process, that looks at the hidden and underlying needs that people have that they don’t necessarily articulate but is the real reason why people buy. In this innovation process we look at the whole of your market (customers, potential customers and your competition are doing) and then measures and priorities these new ideas to create value for Customers and for you.