If you are designing a new experience or setting a new strategy you need new measures. But what should these new measures be? How do you ensure people buy in? Furthermore, as over 50% of a Customer’s experience is emotional, how do you measure Customer emotions?
Beyond Philosophy helps you understand what you should be measuring to show your success toward reaching your desired experience. We can set in place measurements to measure Customer emotions and Customer behavior. To do this, we use the following ‘Pyramid’ model. This turns strategy into action and can be implemented across your organization.