CERTIFICATION TRAINING
An Introduction To The Secrets of a Successful CX Program

The main purpose of our course is to provide you with an understanding of what you need to do to implement a successful CX program. We will also set homework in between these modules to reinforce learning and make these sessions more practical for you.

“Beyond Philosophy are leaders in the field of customer experience, their training
courses are well designed and extremely relevant to all who recognise the importance
of excellent service in this increasingly digital world.“
Miles Courtney Thomas, International Baccalaureate

The program will cover the following subject areas:

PRE-COURSE ACTIVITY

1. An online self-assessment survey that benchmarks you against other organizations and enables you to understand how well you are doing and the areas you need to focus on. We use this data to customise the course to focus on key aspects of building a successful CX program.

The secrets of a successful CX Program and how to build a road map.

1. We will talk you through our highly successful CX Program design which we have painstakingly developed over many years of running these programs.
2. Provide you with insights on the sequencing of the various activities.
3. Provide you with a blank template for your design.
4. Discuss the many options of how to run a CX program.
5. Outline the problems and pitfalls you will come across and how to overcome them.

How to get commitment from senior managers and across the organization.

1. Objections you will hear and how to overcome them.
2. How to deal with company politics.
3. The secrets of successful communications.
4. A step-by-step guide of getting people onboard with CX.

Governance & Structure for success.

1. We will look at the various options there are for organizational structure
2. A template for a successful CX Business case.
3. What governance structure you should have.
4. Job descriptions of CX professionals.
5. Establishing a CX Council including draft agendas and responsibilities.

WHY LEARN WITH BEYOND PHILOSOPHY?
It’s simple, you are taught by the best! Colin Shaw is a world leading authority on the subject. Colin literally established the first company in the world to focus solely on Customer Experience. His experience is vast. We will also set homework in between these modules to reinforce learning and make these sessions more practical for you.

“Thank you Beyond Philosophy for such a convenient & enlightening training program!
Having an accessible online course with the opportunity to engage with the presenters
& offering the added value to revisit each module via the recordings is perfect!”
Meltem Sahin, Turkcell

WHAT YOU WILL LEARN:

1. How to run a successful CX program
2. The problems and pitfalls you will face
3. How to get senior managers on board
4. The likely objections you will face and how to deal with them
5. The sequencing of a successful CX program
6. The all important sequencing of your program
7. How to arrange the governance
8. Access to various templates of the agendas needed
9. Job descriptions of the CX team
10. Roles and responsibilities of the CX team
11. and many more…

This certification course is designed for people who want to run a successful CX Program.

This can include the following and many more…

1. Any Customer Experience professional
2. Customer Experience Executives
3. Customer Service professionals
4. CRM professionals
5. Brand & Insight professionals
6. Marketing & Sales professionals
7. Customer loyalty professionals
8. Customer intelligence professionals

Why not get the whole CX team to attend with you?

By attending together, you and your colleagues will build internal expertise within your organization. Each course will have a limited number of spaces available to ensure optimum interactivity, therefore, these are arranged on a first-come, first-served basis.